for the long haul vs.for the long run

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I did look up "long run" before posting.

"Long run" impresses me as "an activity over a long period of time" while "long haul" seems to imply both effort and time (both difficult and time-consuming). As Piscean pointed out:
Good! Yes, exactly right.

So either could work in the quote you posted, but you can see why the writer chose long haul, right?
 
As a footnote, long run is a term frequently used in economics. John Kenneth Galbraith famously and concisely dismissed it with this gem: "In the long run we are all dead."
 
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