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Consumer behaviour and insurance discussion

A LESSON PLAN FOR ENGLISH LANGUAGE TEACHERS

Different kinds of customer and kinds of insurance speaking

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Lesson Plan Content:


Consumer behaviour and insurance discussion

Describe typical and other consumer behaviours related to a topic below, see if your partner agrees, then together decide how companies should react. You can talk about just a topic, just a group of people, or a combination. If you just choose a group of people, you don’t have to (only) talk about insurance.

groups of people

 

baby boomers

brokers/ traders

business owners/ entrepreneurs

car owners

carers

casual workers

drivers

executives/ directors

females

freelance workers

generation X

generation Y

generation Z

homeowners

importers/ trading companies

logistics companies/ delivery companies

long-term customers

males

millennials

new recruits

part-time workers

poor people

retired people

SMEs

the middle class

the rich

the self employed

the working class

the working poor

university students

accident insurance

auto insurance

bicycle insurance

casualty insurance

D&O insurance

disability insurance

(private) health insurance

household insurance

life insurance

marine insurance

mortgage insurance

pensions

property insurance

travel insurance

 

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