[Vocabulary] Yet it has a fraction of the public profile.

[Saraj Zhou]

''The biodiversity crisis poses as great a risk to human societies as climate change. Yet it has a fraction of the public profile. In part that is because the loss of biodiversity cannot be neatly quantified, as climate change can, into parts per million of carbon dioxide, or degrees above pre-industrial average temperatures. And the webs that link species within and across ecosystems are even more complex than the processes that drive climate change.'' [from The Economist]

What does the bold sentence means? Does it mean the public pay few attention to this issue?

 

[emsr2d2]

Re: Yet it has a fraction of the public profile

It means that it gets less attention in the press and, therefore, the public don't know as much about it.

 

[Rover_KE]

Saraj Zhou, please note that I have changed your thread title.

Extract from the Posting Guidelines:

'Thread titles should include all or part of the word/phrase being discussed.'