NamelessKing
Member
- Joined
- Jan 12, 2019
- Member Type
- Student or Learner
- Native Language
- Spanish
- Home Country
- Chile
- Current Location
- UK
Please correct my mistakes.
When you think of Christmas food, does KFC spring to mind? Over the last 40 years, KFC has stood in the spotlight as a bona fide Christmas staple in Japan. Swarms of ravenous customers wait outside the franchise restaurants in long lines in order to bring home their Christmas fried chicken. This reality was brought over by Takeshi Okawara, manager of the first KFC in Japan. Opening just before Christmas in 1970, Okawara was inspired by the traditional American turkey dinner to create a "party barrel" for Christmas. Given the fact that he was running a chicken fast food restaurant, he adapted this idea for a promotion in 1974 with the motto "Kentucky for Christmas". Previous to this, Japan had no preexisting traditional Christmas meals like the US, thus, this idea filled the void of what should be consumed for Christmas. With straightforward slogans like "At Christmas, you eat chicken," this promotion took off with its secular and inclusive message.
When you think of Christmas food, does KFC spring to mind? Over the last 40 years, KFC has stood in the spotlight as a bona fide Christmas staple in Japan. Swarms of ravenous customers wait outside the franchise restaurants in long lines in order to bring home their Christmas fried chicken. This reality was brought over by Takeshi Okawara, manager of the first KFC in Japan. Opening just before Christmas in 1970, Okawara was inspired by the traditional American turkey dinner to create a "party barrel" for Christmas. Given the fact that he was running a chicken fast food restaurant, he adapted this idea for a promotion in 1974 with the motto "Kentucky for Christmas". Previous to this, Japan had no preexisting traditional Christmas meals like the US, thus, this idea filled the void of what should be consumed for Christmas. With straightforward slogans like "At Christmas, you eat chicken," this promotion took off with its secular and inclusive message.