to enhance their overall profiles [overall profiles?]

[tobebetter]

Hi,

In the following sentence, what does "to enhance their overall profiles" mean? Thanks!

Twitter is seeing increased use of direct messages as people reduce their public posting activity. In response, it has been rolling out a range of features to build on this trend. Twitter-based interactions are a good platform to update customers and enhance their overall profiles.

 

[teechar]

Can you please provide a link to where you're quoting that text from?

 

[tobebetter]

Can you please provide a link to where you're quoting that text from?

It's an internal document talking about the features of various messaging applications. More texts are shown as below.

Facebook Messenger is more open than WhatsApp and easier to get started with customer support.
It’s connected to the world’s largest social network, where you likely have a business page or ads.
When customers see your post or ad, they can click through to your Facebook page and message you directly.

Twitter is seeing increased use of direct messages as people reduce their public posting activity.
In response, it has been rolling out a range of features to build on this trend.
Twitter-based interactions are a good platform to update customers and enhance their overall profiles.

Apple Business Chat lets you answer customer questions and resolve issues — like other messaging apps.

 

[teechar]

More of the text [STRIKE]s are[/STRIKE] is shown [STRIKE]as[/STRIKE] below.

See corrections.

what does "to enhance their overall profiles" mean?

It means to make their online (business) profiles more effective and increase their prospects of commercial success.