[Vocabulary] Sheer scale

[rock-onn]

Their sheer scale may mean that they have been willing to overlook the discount fixed-price market niche upto now.

Here, 'their' refers to supermarket. A discount fixed-price store is considering to open their new store in a town. They are doing a market analysis. They found that supermarkets who sells only branded products doesnt try to compete with discount stores. I couldn't find the meaning of sheer scale yet.

 

[ChinaDan]

"Their huge size..."

"Scale" is a better choice of word because it carries shades of meaning absent in "size" that are appropriate in this context.