Economist2010
Member
- Joined
- Dec 22, 2011
- Member Type
- Student or Learner
- Native Language
- Arabic
- Home Country
- Egypt
- Current Location
- Egypt
Segmentation:
segmented the base into 3 segments to best meet the needs
-Youth Segment:
Youth has a high growth potential. Gathered all the services that they are most likely looking for (gaming cards, gift cards, OTT content platforms card, Car-Hailing cards)
-Low Segment:
Tailor on-ground activation campaign in markets, and rurals to convert potential customers into buyers.
-High Value Segment:
Tailor on-ground activation campaign in 4 stars and above cafe and hotels.
Pay extra: come up with a feature to ensure underserved can easily fill their wallet.
segmented the base into 3 segments to best meet the needs
-Youth Segment:
Youth has a high growth potential. Gathered all the services that they are most likely looking for (gaming cards, gift cards, OTT content platforms card, Car-Hailing cards)
-Low Segment:
Tailor on-ground activation campaign in markets, and rurals to convert potential customers into buyers.
-High Value Segment:
Tailor on-ground activation campaign in 4 stars and above cafe and hotels.
Pay extra: come up with a feature to ensure underserved can easily fill their wallet.
