Economist2010
Member
- Joined
- Dec 22, 2011
- Member Type
- Student or Learner
- Native Language
- Arabic
- Home Country
- Egypt
- Current Location
- Egypt
Hi all,
I hope you are keeping well.
I appreciate your help regarding the below e-mail.
"The campaign of transfering salary of pensioners in order to achieve success, it is all about being well positioned focusing on the values especially as this segment has increased sensitivity to values than price. Also the offering should focus on values.
From this point of view, the positioning statement of the campaign should be as follows:
Just as your comfort of making your financial transactions matters to us, what matters most to us is your health.
Now open up a digital wallet and get 500 USD as a gift to be used for your medical analysis in xxx laboratory.
The rational behind the offer:
It is actually gives customer 50% discount on the analysis for one time for no more than 500 USD. But it is more appealing to customers to mention the value of 500 USD instead of mentioning 50% discount.
Examples:
1-the cost of the analysis is 1000, the customer will get 500 as discount.
2-the cost of the analysis is 1500, the customer will get the maximum of 500 as a discount not 750.
3- the cost of the analysis is 300, the customer will get the 50% discount which is 150 and the rest of the 500 in his wallet will be forfeited.
The campaign is under study and we are in contact with the lab with which we seek to reach an agreement to give us a space for kiosk to promote this campaign."
Thanks,
EE
I hope you are keeping well.
I appreciate your help regarding the below e-mail.
"The campaign of transfering salary of pensioners in order to achieve success, it is all about being well positioned focusing on the values especially as this segment has increased sensitivity to values than price. Also the offering should focus on values.
From this point of view, the positioning statement of the campaign should be as follows:
Just as your comfort of making your financial transactions matters to us, what matters most to us is your health.
Now open up a digital wallet and get 500 USD as a gift to be used for your medical analysis in xxx laboratory.
The rational behind the offer:
It is actually gives customer 50% discount on the analysis for one time for no more than 500 USD. But it is more appealing to customers to mention the value of 500 USD instead of mentioning 50% discount.
Examples:
1-the cost of the analysis is 1000, the customer will get 500 as discount.
2-the cost of the analysis is 1500, the customer will get the maximum of 500 as a discount not 750.
3- the cost of the analysis is 300, the customer will get the 50% discount which is 150 and the rest of the 500 in his wallet will be forfeited.
The campaign is under study and we are in contact with the lab with which we seek to reach an agreement to give us a space for kiosk to promote this campaign."
Thanks,
EE