jackson6612
Junior Member
- Joined
- Aug 8, 2011
- Member Type
- Student or Learner
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- Hindi
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- India
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- United States
Hi,
I was reading an article on product design and came across few problems. I had always thought that marketing is done once a product is finished and ready to be lauched to end consumer but in this article the process basically begins with marketing. Is this some different kind of marketing? Thank you!
"Product development is a three-stage process in which marketing establishes product requirements, a design team develops a working prototype and production engineers then determine how the product will be manufactured. A concept design is used to evaluate product ideas for initial market testing. If a review by potential customers or salespeople suggests the product has market potential, a design specification that addresses such product characteristics as appearance and function is created and market-tested. If the market test is successful, embodiment design is initiated to identify design options. The design options lead to implications for product development. A preferred product design is then selected and tested. A successful market test leads to a detailed product design and a design for manufacture, which leads to the creation of a production prototype. The prototype is then formally approved."
Source: https://smallbusiness.chron.com/relationship-between-product-design-business-strategy-24073.html
PS: I wanted to delete this thread but cannot. Sorry!
I was reading an article on product design and came across few problems. I had always thought that marketing is done once a product is finished and ready to be lauched to end consumer but in this article the process basically begins with marketing. Is this some different kind of marketing? Thank you!
"Product development is a three-stage process in which marketing establishes product requirements, a design team develops a working prototype and production engineers then determine how the product will be manufactured. A concept design is used to evaluate product ideas for initial market testing. If a review by potential customers or salespeople suggests the product has market potential, a design specification that addresses such product characteristics as appearance and function is created and market-tested. If the market test is successful, embodiment design is initiated to identify design options. The design options lead to implications for product development. A preferred product design is then selected and tested. A successful market test leads to a detailed product design and a design for manufacture, which leads to the creation of a production prototype. The prototype is then formally approved."
Source: https://smallbusiness.chron.com/relationship-between-product-design-business-strategy-24073.html
PS: I wanted to delete this thread but cannot. Sorry!
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