How do you pronounce "ATECS"?

[itecompro]

Hi there.

"ATECS" is an acronym for our laboratory in the university. I've been wondering how it's better to be pronounced (grammatically or in social norms):

/eɪteks/ or /əteks/ or /æteks/

Thanks in advance.

 

[Tdol]

I'd use /eɪteks/, but others may feel differently.

 

[BobK]

:up: - on the analogy of BTEC - which is /'bi:tek/ .

b

 

[5jj]

Which pronunciation is used by the people who work there? That's the one I'd go for.

 

[itecompro]

Which pronunciation is used by the people who work there? That's the one I'd go for.

I'm a member of "ATECS". It's been coined recently and no one ever knows how to pronounce it!!! So we want to find the best choice in order to make it a norm by starting to pronounce it that way.

 

[5jj]

If there is one way in which local people would be likely to pronounce the word, or if there is a word in Persian that sounds similar to a possible pronunciation of ATECS, then one of those would seem to be the natural choice. If there isn't, then Tdol's suggestion makes sense.

It's interesting (or perhaps it isn't) that most of us English speakers in Prague refer to the IKEA stores that we'd call /aɪˈki:ə/ in England as /i:ˈkeɪə/. The local pronunciation has won out.