Develop criteria for whom to follow on Twitter.

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sitifan

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Determine Approach for Engaging with Twitter Followers: In addition to being a channel for health information dissemination, Twitter should also be used to engage your target audience in two-way interaction and communication. Examples of engagement activities include: Develop criteria for whom to follow on Twitter. Identify relevant partners, influencers, and federal, state and local agencies that are involved in and interested in your specific health topic(s). See Appendix D for recommendations. Share relevant partner and follower Twitter content on your Twitter profile. Develop a strategy for identifying and retweeting or replying to posts from partners and followers. Consider holding Twitter events. Twitter events encourage followers to participate in conversations about your priority health topics. See Appendix E for examples of Twitter events.
https://www.cdc.gov/socialmedia/tools/guidelines/twitter.html
What does "whom" refer to?

 
If we substitute "who" for "whom", what would "who" refer to?
 
If we substitute "who" for "whom", what would "who" refer to?
Develop criteria for whom to follow on Twitter.
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I take it to mean "Develop criteria for whom you can follow on Twitter". Does this work?
 
I don't know what their criteria are, but I would think that you follow the people you're interested in.
 
What does "whom" refer to?

It's a who not a what.

(I'm on Facebook but not Twitter.)
 
Develop criteria for whom to follow on Twitter.
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I take it to mean "Develop criteria for whom you can follow on Twitter". Does this work?
No. You could say whom you intend to follow.
 
No. Try:

who you want to follow

(Using too many words risks causing confusion.)
 
No. Try:

who you want to follow

(Using too many words risks causing confusion.)

:)

Is there a way to use a modal verb ("may" or "might" or something) here?
 
I just thought of this one: whom you may intend to follow. :)

Is there a way to use a modal verb ("may" or "might" or something) here?
You could use may or might, but the meaning would change. The original sentence means who you are definitely going to follow. The modals reduce that to a mere possibility.

[Cross-posted]
 
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