keannu
VIP Member
- Joined
- Dec 27, 2010
- Member Type
- Student or Learner
- Native Language
- Korean
- Home Country
- South Korea
- Current Location
- South Korea
Source : 12 graders' mock test, Sep, 39.
The growing complexity of the social dynamics determining food choices makes the job of marketers and advertisers increasingly more difficult. In the past, mass production allowed for accessibility and affordability of products, as well as their wide distribution, and was accepted as a sign of progress. Nowadays it is increasingly replaced by the fragmentation of consumers among smaller and smaller segments that are supposed to reflect personal preferences.. Everybody feels different and special and expects products serving his or her inclinations. In reality, these supposedly individual preferences end up overlapping with emerging, temporary, always changing, almost tribal formations solidifying around cultural sensibilities, social identifications, political sensibilities, and dietary and health concerns. Personal stories connect with larger narratives to generate new identities. .These consumer communities go beyond national boundaries, feeding on global and widely shared repositories of ideas, images, and practices.
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Which does "These consumer communities" refer to in the following sentence?
*Personal stories connect with larger narratives to generate new identities.
The growing complexity of the social dynamics determining food choices makes the job of marketers and advertisers increasingly more difficult. In the past, mass production allowed for accessibility and affordability of products, as well as their wide distribution, and was accepted as a sign of progress. Nowadays it is increasingly replaced by the fragmentation of consumers among smaller and smaller segments that are supposed to reflect personal preferences.. Everybody feels different and special and expects products serving his or her inclinations. In reality, these supposedly individual preferences end up overlapping with emerging, temporary, always changing, almost tribal formations solidifying around cultural sensibilities, social identifications, political sensibilities, and dietary and health concerns. Personal stories connect with larger narratives to generate new identities. .These consumer communities go beyond national boundaries, feeding on global and widely shared repositories of ideas, images, and practices.
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Which does "These consumer communities" refer to in the following sentence?
*Personal stories connect with larger narratives to generate new identities.
