chase eyeballs

[jasonlulu_2000]

https://www.economist.com/leaders/2019/11/14/who-will-win-the-media-wars

Many booms turn to bust. Unlike, say, WeWork, most entertainment firms have a plausible strategy, but too much cash is now chasing eyeballs.

What does the underlined sentence mean? Is it an idiom?

Thanks!

Jason

 

[emsr2d2]

I've never heard it before. I can't read the whole article without subscribing to The Economist and the part that was freely available didn't include your sentence. However, I would say that it simply means that media companies are focusing solely on getting people to watch their channel(s) or platform(s). They don't have a good strategy for the longer term.

 

[Tdol]

It means looking/competing for an audience.