And yet, The Challenge

[Maybo]

I often see “and yet”. Does it simply just mean “yet”?

Which is surprising: Squid Game was watched by millions of people, becoming the most popular show on Netflix ever. And yet, The Challenge takes it for granted that viewers and contestants alike are the biggest Squid Game fans in the world, but never really succeeds in making a case for itself beyond the IP it’s basically an extended commercial for.

Squid Game: The Challenge isn’t even the best branded reality show this month by Austen Goslin​

Squid Game: The Challenge isn’t even the best branded reality show this month

www.polygon.com

 

[Tarheel]

You could replace it with "Even so" there.