[Vocabulary] About Rolaids TV Commercial, 'How do You Spell Relief?'

[sitifan]

https://www.ispot.tv/ad/72Q5/rolaids-how-do-you-spell-relief
What does the phrase "spell relief" mean?

 

[Rover_KE]

It's badly punctuated. It should be 'How do you spell "relief"?'

 

[sitifan]

It's badly punctuated. It should be 'How do you spell "relief"?'

A: How do you spell "relief"?
B: R-E-L-I-E-F.
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Is my understanding correct?​

 

[Rover_KE]

Yes.

 

[GoesStation]

A: How do you spell "relief"?
B: R-E-L-I-E-F.
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Is my understanding correct?​

Not in the context of the ad. It's reinforcing the association it wants to implant in the viewer: relief is "spelled" R-O-L-A-I-D-S.

 

[teechar]

B: R-E-L-I-E-F.

That's not in the video, is it?